SEO for the e-commerce website is slightly little different from a general website. Due to the increase in competition, e-commerce sites face lots of challenges that affect the rankings in search engines. Every e-commerce website has thousands of pages and each page requires to be optimized. Some of the challenges that an E-commerce site face is:
Internal linking: There are many pages in an e-commerce website and it is really a challenge to decide with which page, the primary page should be linked.
Duplicate Content: Most of the E-commerce websites are using the product descriptions, which are provided by the manufacturers and when it is used by multiple e-stores, it gets duplicate content for search engines.
Unable to get high-quality backlinks: In an e-commerce website, content is limited so, most of the websites see no use in linking back to another e-commerce website.
Navigation problems: Due to a large amount of stock on an e-commerce website, it becomes difficult to create such a navigational structure that can be easily used by both search engines and human visitors.
Bad URL Structure: Many e-commerce sites generate the URL on an automatic system and that URL is unclean and difficult to read which makes it difficult for human visitors to remember, and for search engines to index.
SEO strategies that help you to face the challenges of an E-commerce website:
Though it may appear that SEO for an E-commerce website is impossible, but there are many advanced SEO strategies that can help e-commerce sites to rank well and enhance customer experience. Here are the few advanced SEO strategies for e-commerce website:
Filtered Navigation: Having filtered navigation on your e-commerce site enables the customer to search the products according to the preferences and which makes it easy for them make a purchase decision and choose a particular product.
Clean Url: You need to make sure that the Url consists of the product name, as it makes easier for search engines to index and rank that page in search engines. Stay away from those e-commerce platforms that don’t allow you to do this.
In-depth linking: In-depth linking is the process of linking your keywords to the most important pages of your website. It allows the visitor to click on the link and get the relevant information. By creating an immediate access for the required information that customer is demanding, would definitely increase conversions.
Creating HTML and XML sitemaps: An HTML sitemap will help the customers to find the categories and products easily, whereas an XML sitemap would help the search engines to identify the pages on your website.
Link Building Strategies: It is hard to obtain high-quality links for an e-commerce site as they have very little content and doesn’t involve updation of content regularly. So you have to be little creative while building links for e-commerce. Some of the link building strategies for e-commerce websites are Blog Commenting, Social networking, product contests, Press releases.
Content Development: E-commerce websites can easily beat the SEO challenges by providing quality content. There are numerous ways in which content can help you to increase rankings. Some of them are:
Category Pages: You can increase rankings by writing quality content for category descriptions. This will not only help search engines to index your website but also help your customers to search the information on your website easily.
Product Pages: Most of the e-commerce websites have manufacturer product descriptions, you can increase the chances of high rankings by rewriting all product descriptions. This will give you the quality and unique product descriptions and avoid duplicacy of content.
Reviews: Motivate your customers to write product reviews. This would help the other customers to make the informed decision about purchasing the products on your website.
SEO for e-commerce have many challenges to rank higher in search engines but if you implement advanced SEO strategies, you can attain higher rankings and consequently increase conversions.