The title tag is treated like one of those players you keep on the sides as extras during a basketball match while the main ones fight it out on the stadium. Although ignored, and considered to be not very important in the world of modern SEO, the title tag can actually increase your click-through rate significantly! A click-through rate can ultimately result in increased traffic as well as improved ranking. Now if you have a website (which is why you’re hear reading it), you already know that both high traffic and ranking can do wonders for your paper. The catch here is that you have to know how to use the modest title tag the right way.
In this blog, we will show seven ways to use the title tag to your benefit. It is not necessary for all of these to work for you, so you should experiment and see which one is the perfect fit.
1. Use numbers in your title tag
Numbers are instant attention-grabbers. Take for example – ‘6 Ways To Know If You Are A Vampire.’ Or ‘You Can Save 50% Of Your Income If You Try This Hack.’ If you see any one of these show up in search engine results pages (SERPs), you’ll notice that people tend to click on them more in comparison to other results. This happens because of a phenomenon known as cognitive bias. Your brain has the tendency to notice information that stands out when a truckload of it is thrown at it. Numbers are quite specific and outstanding.
2. Make use of dates
Another interesting thing you can do with your title tag is include dates in it. For instance, you can have a title tag ‘iPhone Release Date 2016.’ You could also throw in the month to make it more specific (read: Apple Event September 2016). Such title tags actually act as keywords and most people search the internet this way. And you perform a keyword search on SEM-Rush, Google AdWords or Keyword Explorer, they will show up as results. You can have your title tags updated automatically according to date if you use Yoast plugin or WordPress.
3. Keep it the ideal length
‘Skirt’ is too short and vague to be a title tag, while ‘Maroon Check Patterned Rib Nit Low-Waist Buttoned Skirt At J. Crew’ is way too long. You have to find the perfect balance between the two if you want to nail it right. Etsy had carried out a study in this regard where they found out that lengthy title tags can be quite problematic. So when Etsy reduced the length of its title tags, it witnessed a considerable increase in its rankings. If you want to know what the ideal length is, it’s roughly 50-60 characters. If you add in a keyword to your title tag, you’ve struck gold. Sample ‘Maroon Low-Waist Skirt.’
4. Thrown in variants and synonyms
The problem with most title tags is that they take a uni-dimensional approach and completely overlook the fact that different people can search for the same thing in different ways. For example, you do keyword search and find that ‘house for sale’ has the highest ranking. Now you will want to optimize your content accordingly. However, people may be looking for ‘home for sale’ or ‘property for sale’ and so and forth. These can be termed as variants and synonyms. Your aim should be to hit all these targets with your title tag. So your title tag should look something like this ‘House For Sale, Private Property Up For Grabs.’ You can make use of keyword research tools to come up with the ideal title tag.
5. Include a call to action
A call to action word is basically a verb that prompts your audience to go ahead and click that link. Such words include terms like get, buy, find, search, download, listen to, access, watch, learn and more. By putting such words in your title tag, you can rouse the interest of your audience as that will give them the chance to do something beyond what the keyword states. Example, ‘Download Beyonce’s Latest Song Here.’
6. Put all top keywords in
The problem with optimizing your content with just one set of keywords is that you end up excluding the traffic that is targeted at another set of related keywords. What you want to do here is give people exactly the same keyword in your results that they are searching for. For instance, if you go to a keyword search tool and type in ‘SarcasmIntended,’ the tool will throw back results such as ‘Facebook search,’ Facebook analytics and ‘search Facebook analytics.’ So to make sure that you’re targeting all potential groups of audiences, your title tag should be ‘Search Facebook Profiles with SarcasmIntended, the Facebook Analytics Tool.’
7. Ask questions
Questions can instantly make your title tags that much more interesting. So if your title tag is ‘Where Does Pizza Come From?’ you are getting your readers curious enough to click on that link and actually find out where pizzas come from. However, remember to throw in keyword in the question. Another great thing about questions is that you get the chance to right the snippet, which can elevate you to the highest ranking, the zero ranking.
As mentioned before, experimenting is the way to go if you want your title tags to lead to higher traffic and better rankings. From henceforth, remember to place as much importance on the title tag as the rest of your content.